If you are a SME and you do retail, it could be beneficial for your company to set up an online store. More and more businesses are starting to sell online and are seeing the returns almost immediately due to the sudden increase in number of customers shopping online.
But creating and managing an online store may seem like a daunting task and if you are still skeptical of opening an online store, let us tell you how an online store can increase your sales so you make the decision.
- Sell in all parts of the country
There is no doubt that an online store will give you access to a wider audience. You can reach out to customers in other emirates and there will be no need for your customers to travel to where you are to see what you have to offer.
- You will be open 24 hours a day, 7 days a week
Your online store never closes. A customer can buy a product in your store and pay for it at 2 a.m., on a Friday, on the eve of a holiday. You will have no store opening and closing hours restrictions because your business will always be open and accessible to anyone who wants to check what products you have and pay online.
- It is a great showcase for your brand
What better showcase than being online? Anyone with internet access can visit your store and see your products.
Having a large online display is much easier and cheaper than renting more space in your physical premises. All you need is a good photo session for all your products so you can showcase them from all possible perspectives. You can also choose to make a video gallery to highlight smaller details.
- It is a different way of advertising and marketing
It is no secret that most marketing now happens online – on social media sites and apps. With an online store, it is much easier to share the store link on different channels to promote your products.
Having a web page will also allow you to carry out brand campaigns on Google, as well as redirect your network community to your online store.
- Improve the image of your business
Among the many other advantages of having an online store, is also the fact that it improves the image of your company. Offering a good sales platform to users over the Internet will give your company a great professional appearance.
Not only will it prove to be up-to-date, it will also facilitate the consumer’s interest and trust in the purchase. It will help the customers to avoid trips to the physical place of sale and allow them to compare prices from home. In addition, with feedback, you can even implement improvements in your products that customers will value positively.
- Customize the shopping experience
If there is one remarkably clear advantage of having an online store, it is to be able to know (and monitor) what your consumer does. In a physical way, it would be very uncomfortable for a potential buyer to enter your store and you had to ask him constantly what he wants or why he does not buy your product.
Ecommerce allows you, for example, to know what kind of products the customer is browsing for or at what point in the process your customer left the purchase – halfway while adding an email. This information can help you improve the shopping experience for another occasion; shortening the steps until completing the order or offering the customer the option to buy products with similar characteristics.
- You can get to know the customer better
Thanks to web analytics you will be able to know more details about your clients and thus guide your marketing campaigns, your future offerings, etc. The more you know about them, the more you can individualize your strategy to meet their needs with your products. Everyone today is hooked on their mobile devices and the easiest and quickest way to your next sale is through an online store.
- Customer loyalty
Knowing their behavior when buying, the times they have placed an order in your online store, etc., you can build customer loyalty by offering exclusive discounts or campaigns aimed at their needs.
This will have a positive impact on the business since recent statistics speak of up to 80% of users who do not return to eCommerce where they have a bad shopping experience. Therefore, and now more than ever, it is essential for you to offer a good user experience when it comes to building customer loyalty.
- No opportunity loss due to stock unavailability
Picture a client who enters a physical store in one location and finds out that she cannot find the dress she wants in her size there. This is a lost opportunity as the client may decide to carry on with a purchase from another store even though you may have the dress size in another location. For sure, this will not be a problem with an online store.
You can have all your products stocked in a warehouse and your customers will be able to buy it from anywhere and have it delivered to their homes.
- More and better customer service
Selling from the Internet gives you the opportunity to take care of your customer service through all possible channels. Your team can answer their queries, help them with replacement or return, track their products, and much more. While these things take much time to do offline, your customer can now access these services with ease.
With an online store, your brand has a strong virtual presence which will further promote your business thereby increasing your sales. So hurry, set up your e-store today!